Tuesday, February 11, 2014

McDonald's breakthrough: Weird places to find the golden arches

The McDonald's restaurant on Pushkin Square in Moscow was the chain's first in Russia; it opened on January 31, 1990, and is still the company's largest branch. The McDonald's restaurant on Pushkin Square in Moscow was the chain's first in Russia; it opened on January 31, 1990, and is still the company's largest branch.

As McDonald's opens its first restaurant in Vietnam, take a look at some of the big breakthroughs the fast food chain has made in the past -- from its first outlet in the Soviet Union, through the Kosher Mac and MacMaharaja, to the branch at Guantanamo Bay.


Russia
It took McDonald's 14 years of intense negotiations to convince the Communist leaders of the Soviet Union to allow the chain to set up their first restaurant. Yet almost as soon as the Iron Curtain began to fall, the first McDonald's opened in Moscow's busy Pushkin Square -- on January 31, 1990.

The restaurant seated 700 diners and its opening attracted thousands of people, who queued for hours to spend the equivalent of weeks' salaries on a single burger.

The company says the Moscow branch is still the largest McDonald's in the world.
McDonald's operates around 180 branches in Israel, of which over 50 are kosher, meaning they only serve food that meets strict dietary requirements.

 
 RidicuList: McDonald's 'hamburglars' 
 
Unlike the non-kosher restaurants, these branches stay closed on Saturdays to observe the Shabbat and boast a unique logo with the golden arches sitting on a blue, rather than red background.

McDonald's restaurants around the world cater to local demands by including their own versions of regional specialties on the menu: in Israel, that's the "MacKebab."

Guantanamo Bay U.S. Navy base
The McDonald's within the compound at Guantanamo Bay naval base is the only branch of the fast food chain on the island of Cuba. The restaurant is only accessible to the base's personnel and the chain says it has no plans to open any other branches in Cuba.

People wait in line at the first Bosnian McDonald's restaurant in the capital, Sarajevo, which opened in 2011 after a four year battle with local shop and cafe owners, and the country's government.People wait in line at the first Bosnian McDonald's restaurant in the capital, Sarajevo, which opened in 2011 after a four year battle with local shop and cafe owners, and the country's government.

Bosnia and Herzegovina
McDonald's spent more than four years trying to break into the Bosnian market, but opposition from local shop owners, supported by the government, was fierce. The chain finally opened its first branch in the country in 2011.

McDonald's Arabia
McDonald's has managed to succeed in many Arabic countries, offering various culturally- and religiously appropriate specialties to its Muslim customers.

The company's first venture into the Arab world was Morocco, where it opened its first branch in Casablanca in 1992.

A segregation board separates men and women at a McDonald's in Riyadh in 2004. Restaurants in Saudi Arabia are divided into a family section and a section for men.A segregation board separates men and women at a McDonald's in Riyadh in 2004. Restaurants in Saudi Arabia are divided into a family section and a section for men

Most branches respect Ramadan, restricting service in fasting periods during the holy month, and offering special menus at night.
Certified halal-quality food is widely available, and the restaurant tries to reflect the local tastes by offering the MacArabia Chicken Sandwich, served in folded Arabic bread.

In Saudi Arabia, the chain adheres to local laws by segregating male and female diners -- much to the disapproval of international women's rights organizations.

India
The global hamburger chain is a big success in India, where it operates 300 branches.
McDonald's offers special meals to please the palates of local customers; it does not serve any beef or pork-based burgers, reflecting the religious beliefs of many Indians. Instead, it offers the Chicken MacMaharaja and the McAloo Tikki -- a vegetarian-friendly blend of spicy potatoes and peas.

Iraq
OK, it's not really the real deal, but McDonald's could still claim it as a win -- of sorts... As on other U.S. military bases around the world, McDonald's food used to be available within Baghdad's Green Zone.

And while the chain is not planning to expand into the country, a successful knock-off fast food restaurant "MaDonald's" in the town of Sulaymaniyah has been popular with locals since it opened there in the 1990s.

No comments:

Post a Comment